The ASG Group is a specialized team of sales and marketing consultants. It is led by John O Gorman and Ray Collis authors of The B2B Sales Revolution.

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Here you will find a sample of topics from our highly acclaimed sites: Seller Insights and Buyer Insights

Showing posts with label Must Read Books. Show all posts
Showing posts with label Must Read Books. Show all posts

Sunday, June 20, 2010

How Misreading the Buying Decision Could Cost You the Sale

Key lessons from Neil Rackham’s ‘Major Account Sales Strategy’ ‘Major Account Sales Strategy’ by Neil Rackham’s is a bible for the savvy sales professional.

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