The ASG Group is a specialized team of sales and marketing consultants. It is led by John O Gorman and Ray Collis authors of The B2B Sales Revolution.

To email us about how we can help please click here or call: +353 (01) 526 2467.

Here you will find a sample of topics from our highly acclaimed sites: Seller Insights and Buyer Insights

Showing posts with label sales-cycles. Show all posts
Showing posts with label sales-cycles. Show all posts

Saturday, May 1, 2010

Everybody Is Talking About Sales Process

This years hot topic among sales managers is the issue of sales process.  Now, process is not a term that one associates with manufacturing, or other areas of business, much more than with sales.  However that is changing fast. Sales once focused on the sales person, that is the individual that could ‘sell sand to the arabs’, or ‘ice to the eskimos’.  It was a art, rather than a science, indeed a black art.  However, art, even great art, is unpredictable, even unreliable – something that is very much inconsistent with meeting next quarters numbers. Terms such as ad hoc and unstructured, once traditionally associated with selling, are clearly gone out of fashion.   Managers are putting how they sell under a microscope and applying a consistent and repeatable process to optimise all aspects of winning the sale




Read the original:
Everybody Is Talking About Sales Process

Maybe Sales Is A Numbers Game After All

OK, sales is not a numbers game , but simply increasing conversion rates may not be enough to delivery the results that you need.  We see sales activity and sales effectiveness as two sides of the same coin – you must have one with the other.




More:
Maybe Sales Is A Numbers Game After All

Sales Is Not A Numbers Game!

In a difficult marketplace the quest for more effective sales techniques and campaigns has gained momentum.  As marketing budgets have been cut and sales teams trimmed, managers must do more with less. Sales Is Not A Numbers Game Clearly sales is not a numbers game – after all too many sales leads, meetings and even proposals go nowhere




Go here to see the original:
Sales Is Not A Numbers Game!

Saturday, April 24, 2010

Sales Effectiveness & Sales Meetings

For the majority of sales organisations sales cycles are longer, more complex and increasingly difficult to predict.  That means they require more careful management than ever before.




See the original post:
Sales Effectiveness & Sales Meetings