The ASG Group is a specialized team of sales and marketing consultants. It is led by John O Gorman and Ray Collis authors of The B2B Sales Revolution.

To email us about how we can help please click here or call: +353 (01) 526 2467.

Here you will find a sample of topics from our highly acclaimed sites: Seller Insights and Buyer Insights

Showing posts with label Sales Productivity. Show all posts
Showing posts with label Sales Productivity. Show all posts

Sunday, June 20, 2010

How Misreading the Buying Decision Could Cost You the Sale

Key lessons from Neil Rackham’s ‘Major Account Sales Strategy’ ‘Major Account Sales Strategy’ by Neil Rackham’s is a bible for the savvy sales professional.

Let’s Get Real, or Let’s Not Play – transforming the buyer-seller relationship

Relationships between buyers and sellers are often dysfunctional, often being motivated by fear .

How to Maximise the Success of Your Sales Calls

In the present environment, salespeople are delighted with the opportunity to meet with anybody who expresses an interest.

SELLING IS DEAD: Moving Beyond Traditional Roles and Practices to Revitalise Growth

The good news is that the market for your solution is much bigger than you think it is. The bad news is that you need a completely new way of selling in order to capitalize on it.

Thursday, June 17, 2010

The Best Way to Track & Manage Your Teleprospecting Calls

There are 3 ways to track and manage your telemarketing calls each with a different impact on the effectiveness and success.

10 reasons to ditch your spreadsheets and employ a SFA/CRM system

Increasingly managers complain about the difficulty of accurately predicting what deals will close and when. However in spite of a more complex sales environment, most organizations still rely on spreadsheets to manage opportunities and forecast sales. This short article outlines some of the key reasons why a more sophisticated approach is required.




Read the rest here:
10 reasons to ditch your spreadsheets and employ a SFA/CRM system

Friday, June 11, 2010

The most common problems with sales systems

1. Don’t give managers and their staff the information required / provide visibility, predictability and control in respect of sales and marketing 2. Out of date – functionality – usability 3




Read the original here:
The most common problems with sales systems

A Common Sales Language

What is the difference between a prospect and a lead?




See the original post here:
A Common Sales Language

The most common problems with sales process

Sales process is all the rage, but it is not a panacea and there can be problems.  Here are some of the most common problems 1. Everybody has their own way – different approach and results across the team/over time 2.




Originally posted here:
The most common problems with sales process

The most common problems with sales process

Sales process is all the rage, but it is not a panacea and there can be problems.  Here are some of the most common problems 1. Everybody has their own way – different approach and results across the team/over time 2




Read more from the original source:
The most common problems with sales process

The new business development equation

There is a new equation to calculate the rate of success you can expect to from your business development activities.  Well, it is actually not new at all, although for many people it is newly discovered. It states the obvious – new business generated is a function of the number of sales; calls, emails, letters and meetings.




Read this article:
The new business development equation

The new business development equation

There is a new equation to calculate the rate of success you can expect to from your business development activities.  Well, it is actually not new at all, although for many people it is newly discovered. It states the obvious – new business generated is a function of the number of sales; calls, emails, letters and meetings.




Read more:
The new business development equation

Don't let anything distract you from your sales tasks

Did you ever notice how 101 things will arise during the week to distract you from the sales activities you had planned – calling that prospect, arranging that meeting, following up on that proposal, asking for that referral, etc. Managers continually tell us that although sales is priority number 1 , more urgent but less important activities continuously strive to put it in second, third or fourth place.




Follow this link:
Don't let anything distract you from your sales tasks

Tuesday, May 25, 2010

Buyers Dont Care About Your Sales Process!

Buyers don’t care about your sales process!  That’s fine because chances are your sales process doesn’t care much about them either! self serving 7 steps no reference to the buyer’s buying process 83 slides no reference to the buyer’s business case 5 meetings and no clear picture of the buying team that is a pretty snap shot of what can go wrong with sales process. don’t know enough about buying underestimate just how sophisticated it has become The People Who Matter Most Care Least About Your Sales Process




Read the original post:
Buyers Dont Care About Your Sales Process!

Buyers Dont Care About Your Sales Process!

Buyers don’t care about your sales process!  That’s fine because chances are your sales process doesn’t care much about them either! self serving 7 steps no reference to the buyer’s buying process 83 slides no reference to the buyer’s business case 5 meetings and no clear picture of the buying team that is a pretty snap shot of what can go wrong with sales process. don’t know enough about buying underestimate just how sophisticated it has become The People Who Matter Most Care Least About Your Sales Process




Original post:
Buyers Dont Care About Your Sales Process!

Applying Business Improvement Principles To Sales

The latest buzz word is sales process and for good reason to.   Sales teams and budgets have been cut during the slowdown and to accelerate into growth Managers are compelled to do more for less, often a lot less. In the boom years a certain amount of waste and inefficiency could be tolerated, after all customers were  as plentiful and marketing budgets were deep




Read the original here:
Applying Business Improvement Principles To Sales

Applying Business Improvement Principles To Sales

The latest buzz word is sales process and for good reason to.   Sales teams and budgets have been cut during the slowdown and to accelerate into growth Managers are compelled to do more for less, often a lot less. In the boom years a certain amount of waste and inefficiency could be tolerated, after all customers were  as plentiful and marketing budgets were deep




Original post:
Applying Business Improvement Principles To Sales

Saturday, May 1, 2010

Maybe Sales Is A Numbers Game After All

OK, sales is not a numbers game , but simply increasing conversion rates may not be enough to delivery the results that you need.  We see sales activity and sales effectiveness as two sides of the same coin – you must have one with the other.




More:
Maybe Sales Is A Numbers Game After All

Sales Is Not A Numbers Game!

In a difficult marketplace the quest for more effective sales techniques and campaigns has gained momentum.  As marketing budgets have been cut and sales teams trimmed, managers must do more with less. Sales Is Not A Numbers Game Clearly sales is not a numbers game – after all too many sales leads, meetings and even proposals go nowhere




Go here to see the original:
Sales Is Not A Numbers Game!

Saturday, April 24, 2010

Moving Your Selling Up A Gear

Increasingly success requires a more systematic, planned and structured approach to selling . That means your sales organization reaching a new level of organization and the application of greater science and sophistication to selling. It entails the transition from the old ad-hoc approach to the new more structured approach




Read more:
Moving Your Selling Up A Gear