The ASG Group is a specialized team of sales and marketing consultants. It is led by John O Gorman and Ray Collis authors of The B2B Sales Revolution.

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Here you will find a sample of topics from our highly acclaimed sites: Seller Insights and Buyer Insights

Sunday, June 20, 2010

Let’s Get Real, or Let’s Not Play – transforming the buyer-seller relationship

Relationships between buyers and sellers are often dysfunctional, often being motivated by fear .

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