The ASG Group is a specialized team of sales and marketing consultants. It is led by John O Gorman and Ray Collis authors of The B2B Sales Revolution.

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Wednesday, June 16, 2010

All Marketing Is SPAM!

Have you checked your spam folder recently? No doubt it is full to the brim of Viagra ads, weight loss methods, casinos and such utterly worthless messages. However, today's definition of SPAM goes far beyond that of traditional junk mail to encompass most of today's marketing. That is to say most marketing is viewed by buyers as at best unhelpful, and at worse a nuisance.

View the rest here at Seller Insights:

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